Dear Dealership,
Let me tell you a few things about your customers.
First, not all customers that come to you will let you push them around. Some of us really do want to do research about a vehicle before we drop a large sum of money to purchase it. Some of us may like your options as well as options somewhere else. Don't hate us for that. Again, we are just trying to research our options to make sure we get the best vehicle for a great price. When we say we are just getting a starting point, believe us. When we tell you that our goal for the day is to decide which SUV drives the best and which SUV is within our budget, believe us. Don't try to push us into either one. It's our future car! Let us make that decision on our own!
Second, we know that your sales guys are going to be a bit pushy. That's their job. That's ok. What is not ok is that I left your lot 5 hours ago and I've already had three phone calls from you. That's right, three! This does not make me feel good about my experience. What it does is creep me out, annoy me and make me wonder why you have to call your customers three times in 5 hours? I have been nice all three times. I have given you the same information all three times. I have explained to you that we want to purchase sometime this summer and that when we are ready we will return. Trust me! I promise that calling me over and over will not make me want to return but rather push me to another dealership to purchase the same vehicle I could have purchase from you. If you call again today I can't promise that I will be very nice. I will probably be snippy with you. Sorry!
Third, don't tell me that a particular model coast xxxxx amount of money when I have a quote on the SAME SUV at another dealership for 8,000 dollars less. You also shouldn't gawk at me when I tell you this and tell me I must be wrong. I promise you I'm not. I also promise you that I won't buy the vehicle if you aren't willing to come down on your ridiculous price. I know you have to make money, but I'm not allowing you to get away with robbery! You'll come down or I won't buy! It's that easy!
Fourth, if I tell you I'm looking for a practical level vehicle in the terms of "perks" don't put me in a luxury model. I don't need to pay 5,000 extra dollars to talk to my car and have it do stuff. I am capable of pushing a button if I want more/less air! Putting me in this car just makes me mad because you aren't listening to what I told you about my spending budget! I already explained to you that my husband and I are both teachers and that we don't have 40 grand to spend on a car that will not be worth that the second we drive it off the lot. Listen to your customer! Find a vehicle that fits their needs/budget. Don't force them to join the American dream of being very in debt just to have fancy gadgets that they don't need. My husband and I don't operate that way! We would prefer not being in debt for the rest of our lives.
Finally, I can promise you that if I do buy one of your SUV's I will get it from a different lot. Probably the one that quoted me the vehicle of my dreams for 8,000 dollars less than what you said was the lowest option. Maybe they will treat me better than you did today.
Your very annoyed customer,
Carissa
This made me laugh! We are looking for a cheap car easy on mileage and Ben and I have been looking at Craigslist and online classifieds to avoid the dealership junk. Um, yeah, this just confirmed that decision! :) Good luck finding the vehicle you want!
ReplyDeleteI would like to add that they have called 2 more times and we did not purchase a car from them! Tonight we bought a Honda CR-V and that was NOT the dealership I was referring to in this post. They earned our business because they earned our trust. :-) I have put the number for the other dealership in my phone as _________ Dealership DO NOT ANSWER. Best of luck with your car hunting. It's a big purchase that so many don't take seriously. I know you aren't that type of people though.
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